Search engine optimization performed by seo service companies,is a
service that these companies have come to rely on to caltapult their
websites to the top of the search engines.
The smart C.E.O,knows that top page ranking = top visibility.Top
visibility increases the chances for sales.
But before we look at some of these seo companies and some
alternatives for seo usage,let’s look at a detailed description of SEO
and it’s history.
Search engine optimization (SEO) is the process of improving the
visibility of a website or a web page in a search engine’s “natural,”
or un-paid (“organic” or “algorithmic”), search results. In general,
the earlier (or higher ranked on the search results page), and more
frequently a site appears in the search results list, the more
visitors it will receive from the search engine’s users. SEO may
target different kinds of search, including image search, local
search, video search, academic search, news search and
industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines
work, what people search for, the actual search terms or keywords
typed into search engines and which search engines are preferred by
their targeted audience. Optimizing a website may involve editing its
content and HTML and associated coding to both increase its relevance
to specific keywords and to remove barriers to the indexing activities
of search engines. Promoting a site to increase the number of
backlinks, or inbound links, is another SEO tactic.
The acronym “SEOs” can refer to “search engine optimizers,” a term
adopted by an industry of consultants who carry out optimization
projects on behalf of clients, and by employees who perform SEO
services in-house. Search engine optimizers may offer SEO as a
stand-alone service or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source code of a
site and site content, SEO tactics may be incorporated into website
development and design. The term “search engine friendly” may be used
to describe website designs, menus, content management systems,
images, videos, shopping carts, and other elements that have been
optimized for the purpose of search engine exposure.
Here’ how Seo got started:
Webmasters and content providers began optimizing sites for search
engines in the mid-1990s, as the first search engines were cataloging
the early Web. Initially, all webmasters needed to do was to submit
the address of a page, or URL, to the various engines which would send
a “spider” to “crawl” that page, extract links to other pages from it,
and return information found on the page to be indexed. The process
involves a search engine spider downloading a page and storing it on
the search engine’s own server, where a second program, known as an
indexer, extracts various information about the page, such as the
words it contains and where these are located, as well as any weight
for specific words, and all links the page contains, which are then
placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites
highly ranked and visible in search engine results, creating an
opportunity for both white hat and black hat SEO practitioners.
According to industry analyst Danny Sullivan, the phrase “search
engine optimization” probably came into use in 1997. The first
documented use of the term Search Engine Optimization was John Audette
and his company Multimedia Marketing Group as documented by a web page
from the MMG site from August, 1997.
Early versions of search algorithms relied on webmaster-provided
information such as the keyword meta tag, or index files in engines
like ALIWEB. Meta tags provide a guide to each page’s content. Using
meta data to index pages was found to be less than reliable, however,
because the webmaster’s choice of keywords in the meta tag could
potentially be an inaccurate representation of the site’s actual
content. Inaccurate, incomplete, and inconsistent data in meta tags
could and did cause pages to rank for irrelevant
searches.[unreliable source?] Web content providers also
manipulated a number of attributes within the HTML source of a page in
an attempt to rank well in search engines.
By relying so much on factors such as keyword density which were
exclusively within a webmaster’s control, early search engines
suffered from abuse and ranking manipulation. To provide better
results to their users, search engines had to adapt to ensure their
results pages showed the most relevant search results, rather than
unrelated pages stuffed with numerous keywords by unscrupulous
webmasters. Since the success and popularity of a search engine is
determined by its ability to produce the most relevant results to any
given search, allowing those results to be false would turn users to
find other search sources. Search engines responded by developing more
complex ranking algorithms, taking into account additional factors
that were more difficult for webmasters to manipulate. Graduate
students at Stanford University, Larry Page and Sergey Brin, developed
“Backrub,” a search engine that relied on a mathematical algorithm to
rate the prominence of web pages. The number calculated by the
algorithm, PageRank, is a function of the quantity and strength of
inbound links. PageRank estimates the likelihood that a given page
will be reached by a web user who randomly surfs the web, and follows
links from one page to another. In effect, this means that some links
are stronger than others, as a higher PageRank page is more likely to
be reached by the random surfer.
Page and Brin founded Google in 1998. Google attracted a loyal
following among the growing number of Internet users, who liked its
simple design. Off-page factors (such as PageRank and hyperlink
analysis) were considered as well as on-page factors (such as keyword
frequency, meta tags, headings, links and site structure) to enable
Google to avoid the kind of manipulation seen in search engines that
only considered on-page factors for their rankings. Although PageRank
was more difficult to game, webmasters had already developed link
building tools and schemes to influence the Inktomi search engine, and
these methods proved similarly applicable to gaming PageRank. Many
sites focused on exchanging, buying, and selling links, often on a
massive scale. Some of these schemes, or link farms, involved the
creation of thousands of sites for the sole purpose of link
By 2004, search engines had incorporated a wide range of undisclosed
factors in their ranking algorithms to reduce the impact of link
manipulation. Google says it ranks sites using more than 200 different
signals. The leading search engines, Google, Bing, and Yahoo, do
not disclose the algorithms they use to rank pages. SEO service
providers, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill
Whalen, have studied different approaches to search engine
optimization, and have published their opinions in online forums and
blogs. SEO practitioners may also study patents held by
various search engines to gain insight into the algorithms.
In 2005, Google began personalizing search results for each user.
Depending on their history of previous searches, Google crafted
results for logged in users. In 2008, Bruce Clay said that
“ranking is dead” because of personalized search. It would become
meaningless to discuss how a website ranked, because its rank would
potentially be different for each user and each search.
In 2007, Google announced a campaign against paid links that transfer
PageRank. On June 15, 2009, Google disclosed that they had taken
measures to mitigate the effects of PageRank sculpting by use of the
nofollow attribute on links. Matt Cutts, a well-known software
engineer at Google, announced that Google Bot would no longer treat
nofollowed links in the same way, in order to prevent SEO service
providers from using nofollow for PageRank sculpting. As a result
of this change the usage of nofollow leads to evaporation of pagerank.
In order to avoid the above, SEO engineers developed alternative
thus permit PageRank sculpting. Additionally several solutions have
been suggested that include the usage of iframes, Flash and
In December 2009, Google announced it would be using the web search
history of all its users in order to populate search results.
Google Instant, real-time-search, was introduced in late 2010 in an
attempt to make search results more timely and relevant. Historically
site administrators have spent months or even years optimizing a
website to increase search rankings. With the growth in popularity of
social media sites and blogs the leading engines made changes to their
algorithms to allow fresh content to rank quickly within the search
In February 2011, Google announced the “Panda update, which penalizes
websites containing content duplicated from other websites and
sources. Historically websites have copied content from one another
and benefited in search engine rankings by engaging in this practice,
however Google implemented a new system which punishes sites whose
content is not unique. 
So now…in closing,here are some of the more high profiled seo
companies that companies have come to rely on to push them to top
ranking on the search engines
I’m not rating these companies,you can search them out for yourself.
1. Pineberr 2. Vizion 3.Bruce Clay Inc.4. SEOP 5. elogic WebSolutions
6.Weblinx Limited 7. Inteliture Inc. 8. iProspect 9.Bruce Clay Inc.
10. Incrrease Visibility Inc. 11.SEO Inc. 12. SEO.Com 13. Ante works
So there you have them. Do your due diligents.
But…. here’s an alternative to these high profile companies. And the
reason that I am offering this solution is that I know that for a
fraction of the cost of these seo service companies,you could be at
the top of the search engines.
I know; because it has worked for me.
Simpily, garner useful content,revelant content,with the proper key
word search,and you are on your way to the top of the search engines.
What am I talking about? Empower Network.
Empower Network is a high visible blogging community that works in
harmony to help rank your website at the top of the search engines.
In addition to that,there are other products offered by Empower Network, that help your business sky-rocket.
And to boot— you can become an affiliate of Empower network[ your
own seo company],
and profit handsomely.
Go here and see what I mean.